Frilly Frills - Choom

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This outfit was originally worn to a Lolita meet in Paris. I needed to throw something together from the bits and bobs I had in my suitcase since I had just come from Japan. I don't own much Lolita styled clothing so I did the best with what I had and I think it turned out pretty well!

Sketch

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Since Choom has made a triumphant return to London we decided to do a little bit of celebrating over tea for two at Sketch London. It's a fabulous venue, with all the decor curated by artists including the toilets! We love a theme so we dressed up to match the room that we would be dining in, the Gallery.

Getting Wiggy With It

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We like to change our hair a lot, and with this it often alters the feel of the outfit. So we completely switched it up this week and wore pink wigs and tbh we're loving it. They can change up a look in an instant, which we're constantly doing, so well worth an investment!

Choom's Collection - Pink Platforms

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So since I moved to Japan I bought a few pairs of new shoes and they all have one thing in common...they're pink platforms! So I wanted to do a little showcase of pink platforms for all occasions.

My Dolly Valentine

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Valentine's Day is this weekend and we want to send all our love to you! We couldn't think of a cuter gift than outfits created with love, so here you go. Happy Valentine's Day! Will you be our Valentine?

Crybaby

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This shoot was totally inspired by Melanie Martinez's 'Cry Baby' album aesthetic. We each did our own version of what we would imagine her album cover to be if we designed it!

Glitterbomb x Puricuties

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This post is a collab between Puricuties and UK kawaii brand Glitterbomb!

Mahou

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We're all about girly fashions and being cute whatever the weather. It was really rainy and dull when we shot these but the weather will never stop us from being kawaii!