Tokyo Trends - Choom

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I wanted to highlight a prominent trend I've seen in street fashion, that's continued to dominate since I arrived here in September! 

Party Cat x Puricuties

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Bringing you another fab collab with a designer, this time with Party Cat! Their clothes are super on trend and give you that instagram/tumblr aesthetic realness that you crave.

Crybaby

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This shoot was totally inspired by Melanie Martinez's 'Cry Baby' album aesthetic. We each did our own version of what we would imagine her album cover to be if we designed it!

Yo! Cuties

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We wanted to channel our inner Rih Rih so we donned fur jackets and a badass attitude for this shoot.

Byokawaii

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Wearing surgical masks in Japan is the norm as it's supposed to stop the spread of germs. There is a cool trend however of turning this practical piece into a fashion statement! Japan being Japan you can get different coloured masks with all kinds of patterns and graphics meaning you can coordinate them with your outfit. We did exactly that but created contrasting looks.

If you're wondering about the title it's a combination of 'byouki' 病気 which means illness in Japanese and 'kawaii' かわいい which is Japanese for cute!

Choom - Pink & Blue

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So my fave colours are pink and blue, pastel pink and pastel blue to be exact. To me it's undeniably the best colour combo! 

I styled three different outfits using the same colour scheme, just to show off the versatility of this combination. The only running theme throughout this outfit are my 'Choom Chan' rings because they go with everything and I just love a personalised touch.

My first look features all things fantasy, unicorns, Sailor Moon, Totoro and more unicorns! I can't resist anything unicorn related, they're just such cool creatures, so I doubled up on the unicorn power. Sailor Moon is my number one magical girl (Shady's is Cardcaptor Sakura boo) so I had to include her in this fantastical look. I love the little silhouette of her in the moon it's so iconic.