Mix and Match

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Welcome to our first post of 2016! We decided to go with a 'new year new us' theme (original, we know) and incorporate that message into our outfits! Also instead of doing our usual separate outfits we combined ourselves to bring you four outfit inspirations!

My Little Ponycutie

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As lovers of all things cute and retro, we just had to take another trip down memory lane to create these My Little Pony inspired outfits. This generation of ponies are a super stylish bunch so we had to create the perfect look to represent them. All of our outfits seem to be super kawaii lately, and we love it!

IRL

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We wanted to bring our fave 2D anime characters to life! Rather than do an all out cosplay we wanted to incorporate gaming/anime inspiration into our outfits, because let's be honest, you can't quite call a cosplay an OOTD?? We picked two different games-turned-anime to base our outfits on, Shady chose Pokémon and Choom chose Dangan Ronpa.

Choom - Fashion Monster

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Since I'm living in Tokyo now I get to experience all the cool things the city has to offer. There are a lot of themed cafés so I decided to visit one I've had my eye on for a while...the Harajuku Kawaii Monster Café! Obviously I had to go dressed appropriately for such an occasion.

PuriSweeties

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This is our first international post! Choom has moved to Tokyo for a year leaving Shady in the UK but PuriCuties continues as always! Even across the continents we unintentionally coordinated our outfits, in true twin style! Go to Choom's blog for a behind the scenes of this shoot and to follow her Tokyo adventures.

Roxie Girls (Roxie Sweetheart x Puricuties)

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This is our second collab with a designer, so exciting! This time around we collaborated with Roxie Sweetheart a creator of all things kawaii. If you're from the UK you've probably heard of this brand as they are always at events likes MCM Expo and HyperJapan. We love the cute clothes and accessories so we were really happy to do this shoot!

Byokawaii

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Wearing surgical masks in Japan is the norm as it's supposed to stop the spread of germs. There is a cool trend however of turning this practical piece into a fashion statement! Japan being Japan you can get different coloured masks with all kinds of patterns and graphics meaning you can coordinate them with your outfit. We did exactly that but created contrasting looks.

If you're wondering about the title it's a combination of 'byouki' 病気 which means illness in Japanese and 'kawaii' かわいい which is Japanese for cute!

Hyperjapan - Sunday

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Another early start for us for the last day of Hyperjapan. We went for a completely different look for the Sunday show, super kawaii cheerleaders!

Hyperjapan - Saturday

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Being huge fans of Japanese pop culture we decided to attend Hyperjapan this year to check out this event dedicated to celebrating Japan's cool culture. Choom has been many times before but this was Shady's first time. On top of that we were also in the fashion show that took place on the Saturday and Sunday of that weekend so we decided to go in twinning looks on both days.

Choom - Decora

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I'll be off to Japan soon and I can't wait to explore the streets of Harajuku! It's my fashion haven. Harajuku street fashion is a thriving community and is constantly evolving and creating new trends. One of the older, more well known trends, is Decora. It's basically OTT accessorising, bright colours and lots of layering. It's not so popular nowadays but it's a really distinctive look.

MCM Expo - May 2015

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So a few weeks ago we went to the MCM Expo event in London. Choom is an expo veteran but it was Shady's first time attending.

Choom cosplayed as her fave anime character Sailor Moon and Shady dressed in seifuku but with a fluffy twist. 

CHOOM CHAN

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I'm Choom Chan, the kawaii (Japanese for 'cute') half of the PuriCuties!