Getting Wiggy With It

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We like to change our hair a lot, and with this it often alters the feel of the outfit. So we completely switched it up this week and wore pink wigs and tbh we're loving it. They can change up a look in an instant, which we're constantly doing, so well worth an investment!

Choom's Collection - Pink Platforms

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So since I moved to Japan I bought a few pairs of new shoes and they all have one thing in common...they're pink platforms! So I wanted to do a little showcase of pink platforms for all occasions.

Summer High/Lowlights

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Summer is coming and we're so ready for the warmer weather. For many people their summer wardrobe means it's time to start wearing colour (tbh why haven't you been colourful the whole year??) but you can still feel the summer vibe in or out of colour! In this post we'll show you both ends of the spectrum! 

Tokyo Trends - Choom

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I wanted to highlight a prominent trend I've seen in street fashion, that's continued to dominate since I arrived here in September! 

Hanami

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It's cherry blossom season in Japan so our outfit post this week is in honour of that! In Japan the act of 'hanami', cherry blossom viewing, is an important event which everyone participates in every year. This year, Choom did her first ever hanami three times!

Choom - Pixel Gal

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I was inspired by Akihabara, the Otaku/gaming capital of Tokyo, to shoot this outfit. I like anime and gaming but I wouldn't call myself an otaku at all. I think the aesthetics of this area are really cool, especially at night when it's all lit up or even during the day it's pretty buzzing. I couldn't find a really cool spot to showcase the area unfortunately but if you're ever in Tokyo I would recommend visiting!

My Dolly Valentine

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Valentine's Day is this weekend and we want to send all our love to you! We couldn't think of a cuter gift than outfits created with love, so here you go. Happy Valentine's Day! Will you be our Valentine?

Winter Wrap Up

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It's officially cold and we want to be warm, and stylish! Isn't it the hardest thing to be both? We sometimes feel like throwing on a onesie and our comfiest shoes (we own flat shoes believe it or not!) to wear on bitter wintery days. But it is possible to be practical and cute!

Mix and Match

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Welcome to our first post of 2016! We decided to go with a 'new year new us' theme (original, we know) and incorporate that message into our outfits! Also instead of doing our usual separate outfits we combined ourselves to bring you four outfit inspirations!

Glitterbomb x Puricuties

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This post is a collab between Puricuties and UK kawaii brand Glitterbomb!

Fit For A Princess

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We want to look stylish 24/7 even when hitting the gym for a little exercise! Who said sports clothing had to be boring and unflattering?

Mahou

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We're all about girly fashions and being cute whatever the weather. It was really rainy and dull when we shot these but the weather will never stop us from being kawaii!

Choom - Gloom

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Halloween is such a big event in Japan so I decided to get in the spirit (see what I did there) and transform into my spoopy alter ego - Gloom.

My Little Ponycutie

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As lovers of all things cute and retro, we just had to take another trip down memory lane to create these My Little Pony inspired outfits. This generation of ponies are a super stylish bunch so we had to create the perfect look to represent them. All of our outfits seem to be super kawaii lately, and we love it!

Choom - Fashion Monster

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Since I'm living in Tokyo now I get to experience all the cool things the city has to offer. There are a lot of themed cafés so I decided to visit one I've had my eye on for a while...the Harajuku Kawaii Monster Café! Obviously I had to go dressed appropriately for such an occasion.

Care Bears

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This week we were feeling super nostalgic, so we decided to dedicate this outfit to something that reminded us of when we were young, the Care Bears!

Fairy Kei

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We tried out Fairy Kei, a Harajuku style that's all about the pastels and looking super cute!

Fantasia

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Combining unicorns, plushies and lots of sparkles we are proud to present this super cute outfit post! We realised we've accumulated a lot of fantastical clothing and we wanted to share it, all at once, with added plushies.

Byokawaii

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Wearing surgical masks in Japan is the norm as it's supposed to stop the spread of germs. There is a cool trend however of turning this practical piece into a fashion statement! Japan being Japan you can get different coloured masks with all kinds of patterns and graphics meaning you can coordinate them with your outfit. We did exactly that but created contrasting looks.

If you're wondering about the title it's a combination of 'byouki' 病気 which means illness in Japanese and 'kawaii' かわいい which is Japanese for cute!

Choom - Decora

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I'll be off to Japan soon and I can't wait to explore the streets of Harajuku! It's my fashion haven. Harajuku street fashion is a thriving community and is constantly evolving and creating new trends. One of the older, more well known trends, is Decora. It's basically OTT accessorising, bright colours and lots of layering. It's not so popular nowadays but it's a really distinctive look.