Sketch

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Since Choom has made a triumphant return to London we decided to do a little bit of celebrating over tea for two at Sketch London. It's a fabulous venue, with all the decor curated by artists including the toilets! We love a theme so we dressed up to match the room that we would be dining in, the Gallery.

Mini Puff - Shady

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Today I thought I'd wear a casual look using mainly monochrome, with little splashes of pink because pink = the bestest. As you can probably tell, I recently took my braids out and it has been nice to have short hair while it has been so hot.

Pin Up

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This week we are giving you an alternative retro feel, interpreted in two different ways.

Shady @ Hyper Japan

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So last year Choom & I went to Hyper Japan together but now that she's experiencing the real thing, I decided to go solo! Well this time along I brought my friend Rory, who is just as fabulous. If you've forgotten, Hyper Japan is a festival based in London celebrating Japanese culture with lots of interesting stalls and activities.

Choom's Collection - Pink Platforms

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So since I moved to Japan I bought a few pairs of new shoes and they all have one thing in common...they're pink platforms! So I wanted to do a little showcase of pink platforms for all occasions.

Love Pink, Hate You.

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It's been a while but we're back and as fierce as ever! This week is inspired by the current cyber trends mixed with a nod to throwback fashion.

Summer High/Lowlights

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Summer is coming and we're so ready for the warmer weather. For many people their summer wardrobe means it's time to start wearing colour (tbh why haven't you been colourful the whole year??) but you can still feel the summer vibe in or out of colour! In this post we'll show you both ends of the spectrum! 

Hanami

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It's cherry blossom season in Japan so our outfit post this week is in honour of that! In Japan the act of 'hanami', cherry blossom viewing, is an important event which everyone participates in every year. This year, Choom did her first ever hanami three times!

Party Cat x Puricuties

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Bringing you another fab collab with a designer, this time with Party Cat! Their clothes are super on trend and give you that instagram/tumblr aesthetic realness that you crave.

Rosina Mae x Puricuties

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Don't you wish it was summer? We do! Thanks to Rosina Mae we're prepared for the beach and we're going to look fabulous! Not only that these swimsuits have you covered if you want to hit the street or the dance floor afterwards.

My Dolly Valentine

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Valentine's Day is this weekend and we want to send all our love to you! We couldn't think of a cuter gift than outfits created with love, so here you go. Happy Valentine's Day! Will you be our Valentine?

Shady - Pink Tuesday

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Who said we can only wear pink on Wednesdays? ;D 

Sorry Mean Girls, but I'm gonna be my Shady lil' self and break the rules by giving you this pink-tastic outfit a day early.

Mahou

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We're all about girly fashions and being cute whatever the weather. It was really rainy and dull when we shot these but the weather will never stop us from being kawaii!

Choom - Fashion Monster

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Since I'm living in Tokyo now I get to experience all the cool things the city has to offer. There are a lot of themed cafés so I decided to visit one I've had my eye on for a while...the Harajuku Kawaii Monster Café! Obviously I had to go dressed appropriately for such an occasion.

Care Bears

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This week we were feeling super nostalgic, so we decided to dedicate this outfit to something that reminded us of when we were young, the Care Bears!

PuriSweeties

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This is our first international post! Choom has moved to Tokyo for a year leaving Shady in the UK but PuriCuties continues as always! Even across the continents we unintentionally coordinated our outfits, in true twin style! Go to Choom's blog for a behind the scenes of this shoot and to follow her Tokyo adventures.

#Cyber Ghetto

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We have a question for you...are we your #goals? This style is super popular on instagram and the internet in general right now. There's a certain #aesthetic that you've got to achieve, so we've put together outfits that will make you want to (♥‿♥)(♥‿♥)(♥‿♥) This style was created by tumblr user Cyberrghetto, made by the internet for the internet!

Choom - Street Fighter

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This look is one of my faves. Bold graphics and matchy matchy prints. Adidas' most wearable sports wear and fashion collab yet!

Roxie Girls (Roxie Sweetheart x Puricuties)

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This is our second collab with a designer, so exciting! This time around we collaborated with Roxie Sweetheart a creator of all things kawaii. If you're from the UK you've probably heard of this brand as they are always at events likes MCM Expo and HyperJapan. We love the cute clothes and accessories so we were really happy to do this shoot!

Nerdz

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We may not look like it but we are both huge nerds. We both love anime, manga and video games. Shady is a WiiU pro (her specialities being Mario Kart & Zelda) while Choom is a Tekken Lord. Our fave animes are mostly 90s classics, Shady insists Cardcaptor Sakura is better than Sailor Moon but Choom strongly disagrees. It's the only thing we've ever had a fight about, it's serious business!